Positive Change is Serious Business.

We helped deliver the best ever sales month on record for Gosh!

The details.

Gosh!
OMG! Lunch Bells
The brief

Use lunch as an occasion to drive awareness of Gosh! amongst flexitarians aged 18-54.

How we made positive change

For most people, weekday lunchtimes are a chore. It’s just about grabbing something quick. Our approach was to bring some fun and flavour back to lunchtime addressing two of the key barriers – being stuck indoors and lack of time. We delivered a nationwide campaign, recruiting much-loved TV personality Vanessa Feltz as our OMG! Lunchtime Crier, to ring the lunch bell for Britain’s workers to get out and love lunchtime again.

What we delivered
  • Influencers
  • Media relations
  • PR

Impact in numbers.

29%+
sales in July up yoy
57
pieces of coverage
8
nationals including The Sun and Mail Online
97%
of coverage included at least one key message

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