Engage shoppers and industry during Organic September
How we made positive change
With researchers, we created the Arc 2031 list – ten native species at risk of vanishing by 2031 due to industrial farming. Autumnwatch presenter, Megan McCubbin, spread the word and powerful social assets engaged audiences across platforms. Finally, we turned Arc 2031 into a multi-sensory exhibition, bringing the list to life.
pieces of coverage
social engagements vs KPI
25-37 year old audience reached