The brief

Engage shoppers and industry during Organic September

How we made positive change

With researchers, we created the Arc 2031 list – ten native species at risk of vanishing by 2031 due to industrial farming. Autumnwatch presenter, Megan McCubbin, spread the word and powerful social assets engaged audiences across platforms. Finally, we turned Arc 2031 into a multi-sensory exhibition, bringing the list to life.

Impact

 

138m

PR reach

62

pieces of coverage

+600% 

social engagements vs KPI

+84%

25-37 year old audience reached

97%

KM penetration