The brief
Raise the profile of crime and thriller writer Tim Weaver.
How we made positive change
We got people reading by getting them listening. We created an eight-part podcast, positioned as the UK’s answer to Serial appealing to political-minded audiences and positioning Tim Weaver as the master of stories about missing people. The podcast cut through the crowded crime marketplace in a culturally meaningful and expertly presented way.
Impact
1,000,000
total listens and still growing by 2.8k a week
#1
in the ’News and Politics’ podcast charts and #2 in the overall charts
4.8/5
iTunes podcast rating
10 awards
including a BIMA, iTunes’ Best of Year and a Drum Content Award
No 7
in bestseller charts
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