The brief

Raise the profile of crime and thriller writer Tim Weaver.

How we made positive change

We got people reading by getting them listening. We created an eight-part podcast, positioned as the UK’s answer to Serial appealing to political-minded audiences and positioning Tim Weaver as the master of stories about missing people. The podcast cut through the crowded crime marketplace in a culturally meaningful and expertly presented way.

Impact

1,000,000

total listens and still growing by 2.8k a week

#1

in the ’News and Politics’ podcast charts and #2 in the overall charts

4.8/5

iTunes podcast rating

10 awards

including a BIMA, iTunes’ Best of Year and a Drum Content Award

No 7

in bestseller charts