Raise the profile of crime and thriller writer Tim Weaver.
How we made positive change
We got people reading by getting them listening. We created an eight-part podcast, positioned as the UK’s answer to Serial appealing to political-minded audiences and positioning Tim Weaver as the master of stories about missing people. The podcast cut through the crowded crime marketplace in a culturally meaningful and expertly presented way.
Reached in news and politics iTunes podcast section
iTunes “Best podcasts of 2015”
Bestselling book within first week of printed release
new listeners every single day