The brief

Raise the profile of crime and thriller writer Tim Weaver.

How we made positive change

We got people reading by getting them listening. We created an eight-part podcast, positioned as the UK’s answer to Serial appealing to political-minded audiences and positioning Tim Weaver as the master of stories about missing people. The podcast cut through the crowded crime marketplace in a culturally meaningful and expertly presented way.

Impact

Over

375,000

plays

NO 1

Reached in news and politics iTunes podcast section

iTunes “Best podcasts of 2015”

Bestselling book within first week of printed release

1,000

new listeners every single day