Amplify supportive voices on social media during Pride month
How we made positive change
To bring together positive voices and encourage everyone to #BeMoreCourtney, we hacked a Twitter ad format to allow users to share a pre-written commitment and a Post Office asset in one click. We thanked positive commenters by creating a Twitter Moment and GIF featuring advocates and their tweets.
impressions on 3 tweets
organic engagement rate
thank you letter from a member of the public