The brief
Amplify supportive voices on social media during Pride month
How we made positive change
To bring together positive voices and encourage everyone to #BeMoreCourtney, we hacked a Twitter ad format to allow users to share a pre-written commitment and a Post Office asset in one click. We thanked positive commenters by creating a Twitter Moment and GIF featuring advocates and their tweets.
Impact
1.45m
impressions on 3 tweets
500k
engagements
23%
organic engagement rate
67%
positive sentiment
1
thank you letter from a member of the public
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