The brief

Amplify supportive voices on social media during Pride month

How we made positive change

To bring together positive voices and encourage everyone to #BeMoreCourtney, we hacked a Twitter ad format to allow users to share a pre-written commitment and a Post Office asset in one click. We thanked positive commenters by creating a Twitter Moment and GIF featuring advocates and their tweets.

Impact

 

1.45m

impressions on 3 tweets

500k

engagements

23%

organic engagement rate

67%

positive sentiment

1

thank you letter from a member of the public