The brief

Promote Post Office as a local partner for online sellers.

How we made positive change

Fulfilling your first order as an online business is a landmark moment. That first sale. That first connection with your customers. Our My First Order content series showcased the stories of how online sellers started their businesses, supported by Post Office, to give other online sellers the confidence to grow their business too.

Impact

1.3m

online sellers were reached with this content

The campaign achieved 216 new Drop & Go sign ups from online businesses

33,218

 

people clicked through to the Drop & Go website pages

5,140

 

sellers positively engaged directly with our content by liking, sharing or commenting