The details.

Lily’s Kitchen
Safe Spaces

Highlight the work Lily’s Kitchen does for the queer community.

Using the insight that, for many, our homes are our ‘safe space’, we partnered with three queer creators to create impactful social content. We visited their homes and discussed what Pride and Safe Spaces mean to them in a ’72 Questions’ style piece of content, all including mentions of their pet and Lily’s Kitchen. Putting the issue on people’s radars, the scarves were launched ahead of global fashion week season along with research revealing the worrying water footprint of our wardrobes.

• Content
• Influencers
• Social media