Positive Change is Serious Business.

We launched the UK's first pet-approved train service.

The details.

Lily’s Kitchen
Santa Paws Express
The brief

Help Lily’s Kitchen engage millennial pet parents over the festive season.

How we made positive change

To make the Christmas 2022 exodus as easy as possible for pet parents, we launched a Lily’s Kitchen x GWR partnership, creating the UK’s first ever pet-approved train services including in-station sampling, a specially wrapped train, celebrity vet Rory offering travel tips and influencer content.

What we delivered
  • Content
  • Design & branding
  • Paid social implementation
  • Paid social planning
  • Partnership marketing
  • PR
  • Social media

Impact in numbers.

2
new partnerships with GWR and a celebrity vet
98
pieces of coverage
1.5m
social reach with millennial audience
1,656
link clicks from social content
10.2%
engagement rate

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