The brief

To position ŠKODA as the nations family car brand

How we made positive change

We championed the ‘middle seat kid’ to highlight the messy challenges of everyday family car journeys – a playful antidote to the typically unrealistic family motoring scenes. By working with a child psychologist we showed how kids in the middle went on to be more successful adults and used this to create impact.

Impact

1.4m

Twitter reach

155

pieces of coverage

BBC Online’s Top Ten stories of the week

24,606

social shares

+3%

ŠKODA’s consideration