The brief

Get Brits to dig deep to help the 771m people worldwide for whom darkness can be deadly.

How we made positive change

We created ‘Flip the Switch’, a short film showcasing the realities of living without light to shock our audience into action. The film’s release was supported by a news story comparing UK energy wastage habits to the power needed to bring electricity to those living in Sub-Saharan Africa, to build relevance.

Impact

 

560%

increase in donations

391

pieces of coverage

17k

organic video views