The brief
Get Brits to dig deep to help the 771m people worldwide for whom darkness can be deadly.
How we made positive change
We created ‘Flip the Switch’, a short film showcasing the realities of living without light to shock our audience into action. The film’s release was supported by a news story comparing UK energy wastage habits to the power needed to bring electricity to those living in Sub-Saharan Africa, to build relevance. Watch the film here.
Impact
560%
increase in donations
391
pieces of coverage
17k
organic video views
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