The details.

Ministry of Justice Probation
Someone Like You

Encourage people looking for a job with more purpose to consider a role in the Prison Service.

Amid increasing pressure on prison capacity, and a demand for more prison officers, we created social content for HMPPS’ channels to show behind the scenes of the role. After identifying audiences most likely to consider a career change that ‘gives back’, we identified talent who would best align with this group. We partnered well-known faces, Kym Marsh and Theo Baker, with prison officers for the day to show the skills needed for the job and what it is truly takes to work for the prison service.

• Content
• Influencers
• Social media
• Talent management