The brief

Launch the new SsangYong Korando in a crowded SUV market

How we made positive change

Kindred used straight-talking hard man Vinnie Jones, allowing Vinnie to use his signature no-nonsense style to showcase the features of the new Korando in a stripped back and impactful 30 second spot.

Impact

85%

uplift in leads delivered

69%

uplift in web sessions year-on-year

Broken the record twice for amount of users on the site at one time