The brief
Launch the new SsangYong Korando in a crowded SUV market
How we made positive change
Kindred used straight-talking hard man Vinnie Jones, allowing Vinnie to use his signature no-nonsense style to showcase the features of the new Korando in a stripped back and impactful 30 second spot.
Impact
85%
uplift in leads delivered
69%
uplift in web sessions year-on-year
Broken the record twice for amount of users on the site at one time
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