Launch the new SsangYong Korando in a crowded SUV market
How we made positive change
Kindred used straight-talking hard man Vinnie Jones, allowing Vinnie to use his signature no-nonsense style to showcase the features of the new Korando in a stripped back and impactful 30 second spot.
uplift in leads delivered
uplift in web sessions year-on-year
Broken the record twice for amount of users on the site at one time