The brief

Launch the SsangYong Tivoli in a way that stands out from the typical pan-European advertising.

How we made positive change

We found that our audience look for a small SUV as part of a life-stage change. And so, they are especially interested in the interior and the space available. We used drones to show off both the car’s exterior styling and luxury interior in a way that shows off the car’s exceptional value. The TV campaign was supported with digital and press advertising, POS, social media and PR to create an entirely integrated launch campaign.

Impact

1,477%

increase in leads generated

Sales figures quadrupled in the two months since campaign launch (YOY)

675%

increase in web traffic

Gold winner of Best Internal Communications at the Corporate Engagement Awards

Winner of Best Use of Digital in a CSR Campaign at the Digital Impact Awards