Positive Change is Serious Business.

We sold £16,000 worth of pre-loved jumpers in a single week.

The details.

Save the Children
Story Knits
The brief

Create a deeper connection with Christmas Jumper Day, Save the Children’s biggest annual fundraiser.

How we made positive change

We opened a unique preloved knitwear pop up called Story Knits where every jumper told the story of a child helped by Save the Children. The curated collection of beautiful jumpers brought to life the stories of 91 children – the number of young people helped by the charity every minute around the world.

What we delivered
  • Communications strategy
  • Content
  • Events
  • Idea generation
  • Influencers
  • Media relations
  • Positive change
  • PR

Impact in numbers.

£16,000
raised
145
pieces of coverage
6
nationals
529m
reach

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