Gatsby Foundation
Positive Change is Serious Business.
We helped over 2 million more parents understand new education options for their teens.
The details.
Gatsby Foundation
T-levels: One thing parents and teenagers can agree on
The brief
Tell parents across the country about T-levels, a new qualification for 16–19-year-olds.
How we made positive changeWe ran a fully integrated campaign that brought to life the conflict between parents and teens in a humorous yet touching way and assembled the T-team, a group of T-level advocates fronted by Tim Campbell, to tell parents everywhere about T-levels.
What we delivered- 360 comms campaign
- Advertising
- Communications strategy
- Content
- Idea generation
- Media relations
- Message development
- Paid social planning
- PR
- Research and analysis
- Social media
Impact in numbers.
34%
of parents recall seeing the campaign
15%
increase in parents who have heard of T-levels
10%
increase in parents who would support their child taking T-level
79%
of parents said they’d take action to explore T-levels as a result of the campaign
112,176