Positive Change is Serious Business.

We helped over 2 million more parents understand new education options for their teens.

The details.

Gatsby Foundation
T-levels: One thing parents and teenagers can agree on
The brief

Tell parents across the country about T-levels, a new qualification for 16–19-year-olds.

How we made positive change

We ran a fully integrated campaign that brought to life the conflict between parents and teens in a humorous yet touching way and assembled the T-team, a group of T-level advocates fronted by Tim Campbell, to tell parents everywhere about T-levels.

What we delivered
  • 360 comms campaign
  • Advertising
  • Communications strategy
  • Content
  • Idea generation
  • Media relations
  • Message development
  • Paid social planning
  • PR
  • Research and analysis
  • Social media

Impact in numbers.

of parents recall seeing the campaign
increase in parents who have heard of T-levels
increase in parents who would support their child taking T-level
of parents said they’d take action to explore T-levels as a result of the campaign
new website visits during the campaign period