Positive Change is Serious Business.

We helped 77% of 11–16-year-olds believe they could be a technician.

The details.

Gatsby Foundation
Technicians: We Make the Difference
The brief

Help to close the skills gaps in the UK workforce by getting 11–16-year-olds excited about technician careers.

How we made positive change

We brought the exciting world of technicians to life with a paid social campaign on the platforms our audience use most; Snapchat, TikTok and Instagram. ‘Origin Stories’ content showed how our ‘hidden heroes’ got into their technician careers, bringing to life the powers (skills) technicians possess.

What we delivered
  • 360 comms campaign
  • Design & branding
  • Influencers
  • Paid social implementation
  • Paid social planning
  • Positive change
  • PR
  • Social media

Impact in numbers.

£0.04
cost-per-click on Snap
£0.01
cost-per-view on TikTok
77%
of those who saw the campaign thought they could be a technician
2.3x
more likely to consider a career as a technician than those who hadn’t seen the campaign

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