The brief

Launch the new 12-sided £1 coin and ensure both public and businesses were ready for the change.

How we made positive change

We reached 96% of the UK with our ‘New Quid on the Block’ campaign. We created a multi-platform approach, from a business-focused website to a dedicated press office and even a Found the Pound Snapchat filter, all to ensure every demographic was reached.

Impact

96%

of all UK adults reached

1,400

pieces of coverage

Coverage in every national daily publication

Flagship pieces in Match of the Day, Blue Peter, The One Show and Gogglebox.

50

social sharing assets