The brief
Launch the new 12-sided £1 coin and ensure both public and businesses were ready for the change.
How we made positive change
We reached 96% of the UK with our ‘New Quid on the Block’ campaign. We created a multi-platform approach, from a business-focused website to a dedicated press office and even a Found the Pound Snapchat filter, all to ensure every demographic was reached.
Impact
96%
of all UK adults reached
1,400
pieces of coverage
Coverage in every national daily publication
Flagship pieces in Match of the Day, Blue Peter, The One Show and Gogglebox.
50
social sharing assets
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