Talisker
Positive Change is Serious Business.
We are helping to restore native oyster and seagrass on Scotland's west coast
The details.
Talisker
The Talisker x Seawilding partnership
Manage the Talisker x Seawilding partnership and provide sustainability comms consultancy for the Talisker brand.
How we made positive changeAs a whisky that's 'Made by the Sea', Talisker has a responsibility to protect it. To highlight this longstanding commitment, we created Talisker's global Sustainability Story, connecting the brand's sustainability efforts from seabed to bottle through a single narrative inspired by the tradition of seanchaidhean, the old Scottish storytellers who used Scotland's wave-crashed landscape to guide them. On an ongoing basis, we manage the Talisker x Seawilding partnership – a £600,000 3-year investment in native oyster and seagrass restoration on Scotland's west coast - developing its strategy, messaging and activations to drive engagement, credibility and impact.
What we delivered- Communications strategy
- Content
- Idea generation
- Media relations
- Paid social planning
- Partnership marketing
- Positive change
- Research and analysis
- Social media
- Strategy
Impact in numbers.
pieces of coverage generated for the launch announcement with a reach of 1m+
Tesco stores taking part in the Talisker x Seawilding Father’s Day promotion with £1 of every bottle of Talisker sold going to Seawilding
hectares of new seagrass habitat established
seabed cover increased from c.10% to more than 70% in 15 months
survival rate of newly planted seagrass, with donor meadows returning to near-natural shoot density within 4–5 months of harvesting
What our clients say.
“What sets Kindred apart is their deep commitment to doing what's right – not just what's easy – with a shared passion for purpose-driven impact. With Kindred, you're not just hiring an agency; you're gaining a partner who’s equally invested in the mission.”
Lucy Hamilton, Talisker Global Head of Marketing
What our clients say.
“This is a truly leading Diageo piece of work. To be able to tell our sustainability story so holistically and so authentically is a HUGE accomplishment. I will be sharing this work internally as best practice.”
Bianca Woolley, Global Marketing Sustainability Manager, Diageo