The brief

Position Tommee Tippee as the UK’s number one baby feeding accessories brand.

How we made positive change

We empowered parents to make their own weaning recipes by showing them that you don’t have to be a hip master chef to create great meals for your baby. We did this with the help of four hipster babies, who were dressed by a baby stylist and photographed in trendy Shoreditch to celebrate the launch of our #WeanTogether campaign.

Impact

2m

social reach

1.37 million impressions and coverage including HuffPost, BuzzFeed and Mashable

Contributed to Tommee Tippee’s position as the UK’s #1 toddler brand in the category

28k

views achieved of #WeanTogether video on TT’s Facebook channel

3.3k

views of a live nutritionist Facebook Q&A