The brief

Empower people to protect themselves from financial fraud.

How we made positive change

We created My money? My info? I don’t think so to give the public clear, actionable guidance to challenge fraudsters. We drove this behaviour change through trusted partners, advertising, social and media relations.



completions of our ‘Too smart to be scammed?’ quiz

Social reach of

9 million

Over half the nation aware of Take Five to Stop Fraud


of campaign recognisers are now confident about tackling fraudsters