The brief
Showcase ZenAuto’s leasing USP and the environmental benefits of EVs.
How we made positive change
We launched the Green Car Cross Code – an updated set of road safety guidelines to prepare kids for the EV-era. Developed in partnership with road safety charity Brake, the code was distributed to more than 4,000 educators across the UK to help upskill children on modern road safety.
Impact
108
pieces of coverage
7
assets created for educators to access
1
new charity partnership brokered between ZenAuto and Brake
7
engagement rate on social posts
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