This week, our co-MD Sinéad Gray, sits down with Mad Influence podcaster Helen Saul to talk about life at Kindred and what it takes to build a successful agency without sacrificing culture, values or the people inside it.

The conversation explores agency culture, purpose paralysis and the growing fear of getting things wrong in a polarised world.

Helen and Sinéad discuss the realities of the pitch process, why saying no can be a strategic advantage, how to assess what positive change really means, and the responsibility leaders have to create environments that are ambitious without being toxic.

They also reflect on grief, perspective, coaching, and why meaningful work should never come at the expense of the people doing it.

Listen wherever you listen to your podcasts. The full video is on Spotify and YouTube, as well as audio in all the usual places including Apple Podcasts.