Copyright 2017 Kindred.

Advertising, Digital

SsangYong: Drones

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To showcase the Tivoli’s luxurious interior we had a little help from some drones.

 

SsangYong was a small, relatively unknown car marque from Korea with a new vehicle – the Tivoli – to  launch.  Kindred needed to convey Tivoli’s styling, luxurious interior and space in a way that would show off the car and its exceptional value for money, but also create an advert that would stand out from the expected automotive campaigns.

The drones TV campaign was supported with drone digital adverts, drones POS, a new website, social media and PR to create an entirely integrated launch campaign.

Sales figures quadrupled following the campaign launch.