We won a silver award at the PRmoment Awards 2026 in the Best Public Sector Campaign category! The win was for our Probation in Verse campaign, created to boost recruitment of probation officers. It was a timely and poignant campaign which used the stories of real probation officers as the inspiration for a bespoke poem by Poet Laureate (and ex-probation officer), Simon Armitage.

The judges said it was: “A really brilliant earned media campaign that put real people and heart at the centre.”

We are really chuffed with this recognition for a campaign we loved working on. Read about all the winners here.