Our co-Managing Director Sinéad Gray will be co-chairing the EMEA Purpose Awards 2026 alongside Louise Seston, head of marketing for healthcare at Boots UK. Sinéad told PR Week, who run the Purpose Awards alongside Campaign and Third Sector:

“Two weeks into the New Year and the world in 2026 feels increasingly fragmented and polarised. In this context, honest and authentic comms from brands and organisations willing to take a stand and do the right thing really matter.

“The world needs more purpose-led work. Therefore, it’s important that we have awards like the Purpose Awards that celebrate meaningful impact, help to raise standards and help give this kind of work the platform it deserves.”

Meanwhile, as previous Purpose Award finalists and winners, we’ve been busy preparing our own set of entries (which won’t be judged by Sinéad, obviously) and we hope other agencies, brands and organisations doing great work in the purpose space get behind such an important scheme.

Making a positive change through communications is what motivates us, so we can’t wait to see all the work showcased when the shortlists are announced in April and at the ceremony in June.