We are the only agency to be awarded Purpose Agency of the Year three times by PRWeek, Third Sector and Campaign.

Here’s why the independent judging panel awarded Kindred the title:

“Built on the belief that positive change is serious business, this winner has created a clear, disciplined proposition in a market often paralysed by caution. Its entire client portfolio is devoted to purpose-led work, backed by a rigorous scorecard designed to test genuine impact and avoid empty claims. That clarity of mission ran through the year: not just in standout new business and sustained client loyalty, but in a confident body of work that helped organisations tackle sensitive issues with intelligence, relevance and ambition.

“Kindred’s craft stood out for pairing sharp cultural instincts with practical effectiveness across a wide range of causes. It brought fresh energy to maternal mental health, technical education, conservation, healthier habits, sustainability and public service recruitment, using channels and partnerships that felt considered rather than formulaic.

“Whether working with high-profile talent, turning public spaces into story-led experiences or shaping robust purpose narratives for brands, it showed how creativity can open up difficult conversations and shift attitudes in meaningful ways. Crucially, this was matched by substance behind the scenes: thoughtful staff development, transparent leadership, strong inclusion practices, credible sustainability commitments and a clear desire to move the wider industry forward through research and open-source guidance on overcoming ‘Purpose Paralysis’.

“Feedback from judges highlights a business with values embedded in both culture and client work. The work was praised for its consistency, commercial strength and genuine understanding of the barriers to positive change, alongside impressive internal data, mature thought leadership and a model that proves purpose-led campaigning remains robust, relevant and effective.”

See the original article on PRWeek here.