This month we launched a new short film for The Lucy Faithfull Foundation as part of its long-term Stop it Now! campaign, which seeks to deter and prevent people from viewing and sharing sexual images of under-18s. Named ‘Triggers’, the film captures the building anxiety, fear and paranoia that is often felt by the individuals in question, and uses that to drive action. Its release generated widespread national and regional press coverage, and forms part of a fully integrated campaign across paid, owned and earned media.
TW: Content references online child sexual abuse.
Watch the full film here.