Comms professionals have made it their mission to know Gen X, Z and A. But record numbers aligning with The Green Party and sustainable issues are creating a new consumer group: ‘Gen G’

Gen G want better for themselves and the world. And they’re willing to spend more to get it. They’re a key audience to have on your radar to unlock growth and relevancy.

This B Corp Month on 25 March, Kindred and Bombe invite you to get to know Gen G at our breakfast session. We’ll delve into the shared mindset amongst this varied demographic as well as the opportunities at play, based on cutting edge data and meaningful insight.

Attendees will leave the session with:

• The Gen G Profile: A group defined by attitude over age.
• Data-backed insights: The values driving their purchasing.
• Practical guidance: A roadmap for authentic communication.

This event sits within Kindred’s Build a Better World series, insights, ideas and discussion based on 25 years of agency experience delivering purpose-led campaigns.

To secure a place at the event, email enquiries@kindredagency.com