We’ve launched the Gen G Growth Lab, a joint Kindred x Bombe venture.

Gen G is already shaping demand. Most brands just don’t know where or how to tap into the opportunity. The Gen G Growth Lab is designed to change that.

Who is Gen G?
A fast-growing group of UK consumers for whom value-led sustainability is the baseline expectation, not a differentiator. They expect brands to deliver better outcomes for people and the planet as standard. They are willing to pay more to brands that genuinely do this, making them a powerful driver of future growth. Read more about Gen G here.

What is the Gen G Growth Lab?
A bespoke roadmap designed to show exactly where Gen G demand exists for your brand and how to convert it into growth through comms.

Why is it helpful to brands?
Everyone is talking about rising membership of The Green Party and the issues it supports. But very few know how to apply this sentiment to drive revenue and deliver business results. Gen G Growth Lab is designed to change that.

What you’ll get
A bespoke Gen G revenue map – a hyper-focused gaps and growth map that provides a bespoke view of where Gen G demand exists for your brand including:

• Persona mapping – your ideal customer explained
• Geographic hotspots – where your potential customers live
• Campaign-ready ideas – 2–3 earned and comms-led concepts designed to drive action, not just awareness
• Activation recommendations – next steps to unlock hidden revenue

In turn this will help you:

• Identify where Gen G will pay more
• Unlock hidden revenue
• Turn sustainability into commercial advantage

Interested to hear more? Contact us here: kindrednewbiz@kindredagency.com