We are Kindred.

We believe positive change is serious business.

Positive change has been our focus for 25 years. We know that doing it properly requires experience, craft and commitment.

Our campaigns are rooted in solid thinking, an understanding of human behaviour and channel intel. As an earned-first agency, our work demands attention. This is what it takes to shift attitudes and actions, creating meaningful impacts.

What we offer.

Strategy

Kindred Strategy combines evidence, creativity and practical planning, to help organisations turn good intentions into clear strategies that win internal buy-in and deliver external impact. This approach unlocks the full potential of purpose for people, planet and profit.

Read more on our strategy page.

PR

As an earned-first agency, we live and breathe media relations. From creative PR campaigns that catch attention to agile press office pitching. We know what journalists need, when they need it, and – most importantly – what’ll make them care about your story.

Read more on our PR page.

Social media

Social media is more than just a channel to deliver messages. It presents an opportunity to shape culture, reach audiences big and small, to inspire, educate, entertain and converse with them.

Read more on our social media page.

Influencers

Whether we’re working with creators to make reducing food waste exciting or to inspire the next generation of prison and probation officers, we match the right message with the right voice. Always.

Read more on our influencers page.

Partnerships

We have the tools to identify, broker and maintain effective partnerships for brands, charities and the public sector. Our ambitious, sensitive and nuanced approach brings all parties together to make measurable change.

Read more on our partnerships page.

Multi-channel campaigns

We plan and deliver positive change campaigns across communications channels. We combine advertising that drives action with creative earned media moments and the perfect partnerships to land messages with authenticity.

Read more on our multi-channel campaigns page.

Our work.

Reducing food waste, preventing fraud and increasing EV purchasing are just some of the ways we’ve made positive change.

Find out more about our work here.

Less Concrete More Jungle is Kindred’s nature-focussed division. It aims to help brands connect themselves and their audiences with the natural world.

Read more on our Kindred LCMJ page.